Quality

Meat products that bear Jinluo’s brand name represent an ongoing dedication to quality and value -- a commitment established by our founders. The quality of our meat products has always been the key success factor for our Group. The Group has achieved the HACCP and ISO 9002 certification for its Linyi plants, and is in the process of qualifying its other plants. Our production bases manufacture products under the highest quality and most stringent hygiene standards.

Innovation

Our Group's R&D division consistently develops new products on its own and in collaboration with reputable academic institutes or universities to meet the demands of our customers and today's consumers. Ideas for these products are generated from several sources, including market research and customer feedback. Prototypes are developed and evaluated for taste, visual appeal and nutritional composition before being offered to customers. And, as always, the most stringent parameters for quality are followed in the development of each new product.

Growth

Our performance over the past few years has demonstrated our impressive record of product innovation, our ability to expand our business in China as well as the strong demand for our products. The beginning of the 21st century will see our Group consolidating its position as a leading national provider of meat products in China through geographic expansion and continual innovation in products, packaging and marketing.