Founded in 1994, People's Food Holdings Limited has established a strong market presence and is now a nation-wide provider of meat products in China, with an approximate 2% market share. Over the years, our “Jinluo” (金锣) brand grew in popularity to become a household name and has won several awards and accolades in recognition of its top quality meat products and high hygiene standards.

We produce, process, market and distribute top-quality processed meat products such as High Temperature Meat Products (HTMP), Low Temperature Meat Products (LTMP), Chilled Fresh Pork , Frozen Pork, Pig's By-Products as well as Frozen Chicken in China.

Our Group is headquartered at Linyi in Shandong Province and operates nine other production bases located at Tongliao, Meishan, Xiangtan, Daqing, Shangqiu, Xinglong, Qiqihaer, Dezhou and Jiutai . By the end of 2004, we have reached an annual slaughtering capacity of 1.35 million tonnes .
Our meat products are marketed under the Jinluo(金锣) brand name and trademark, which is synonymous with high quality meat products manufactured under high hygiene standards.

Our mission: To establish Jinluo as a national brand widely recognised and admired for its high quality, good taste, superior nutrition, and sound value.